Happy New Year! Do you plan to boost your sales and traffic on 2014? We are aware that social media is a powerful tool in marketing, especially for online business. Facebook, Twitter, Instagram, Tumblr and Pinterest are examples of social media that’s available nowadays.
Networking is the most common thing we do online. Nearly 1 in 4 people in the world now use social media and 50% of worldwide active internet users are from Facebook. Although Facebook contributes most active users, Pinterest and Tumblr are the fastest growing social network globally in 2013. Facebook, Twitter, Pinterest and Tumblr are dominating the world wide web, what we can do with these social networking sites?
Here are 5 ways to increase your online store traffic using social media. Let’s begin!
You have to connect your social network account with your online store. Provide your store link in your About section on Facebook, Bio on Twitter, and all other social media account that you have. Make sure your link is visible to your friends and audience. You can refer to example on Luulla Facebook, Twitter, Instagram and Pinterest account.
Share your product on Facebook Page, Instagram, Twitter and Pinterest. This will increase the view for your products and attract users to your online store. Take note! You have to be selective and moderate in your sharing to avoid spamming and annoying your audience. Write your message in a simple and friendly manner for Facebook and Twitter update. For Instagram and Tumblr, the usage of hashtag is crucial because it is the main criteria for enabling your posting to appear in the search list. Description in Pinterest should not be overlooked because it will help users to search your pin. Use related keywords to make your content discoverable.
Most online sellers do connect and share their store on social sites such as Facebook, Twitter and Instagram, but they spend less time engaging with their audience. You have to interact with your followers and fans! Share contents, reply to messages in a timely manner and don’t forget to thank them for checking your store. Interactions will nurture trust and this will increase people’s awareness towards your online activities.
It’s a chain reaction. If they are interested in your sharing, they will check your content and indirectly discover your online store! If you are lucky, they will share your content too! Isn’t that awesome? Take a look on our finding that is related to interaction.
Pinterest enables their users to create board to share Pins. Create boards that are related to your product. Make use of group boards by inviting people to pin and request to pin in their group boards. Share appropriate and relevant content with people in the group to get Repins. High number of Repins will increase the chance of your product to be discovered by Pinterest users. This is a good opportunity for you to gain more audience and expose them with your product.
Updating your social media account moderately is as essential as interacting with audience. Remember, active account will attract more audience! You don’t need to update every minute, once or twice a day is sufficient. Don’t have an idea of things to update? Keep updated on current issues and upcoming event!
These tips are not hard to do, but it’s not easy either. You have to be persistent and put continuous effort to drive traffic to your online store. Hope these tips will help you to increase your traffic and sales! Just keep this in mind,
Rome was not built in a day.